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Summary
16 years of solid experience in Sales, Marketing, Operations, Brand Activation and Business Development in FMCG and Retail Services industries
MBA (Marketing)
A visionary, resourceful and results-driven Sales and Brand Professional having practical knowledge of brand activation, merchandising, direct retail operations, franchise business management and brand strategy development for the major multinational and national corporations.
An innovative and relentless Sales Professional intensely focused on delivering ROI and sustainable client value through superior execution, identifying opportunities and developing tactical business solutions
Immensely entrepreneurial and energetic leader who is experienced in B2B and B2C Sales, quick business turnaround challenges and flawless executions.
A strong communicator who builds relationships at executive level and skilled at building high performing teams
Highly adaptive to multicultural environment, having worked and trained in Dubai, Sharjah, Ajman, Ras al-Khaimah and Pakistan.
An exceptional problem solver and strategic thinker with proven ability in analyzing, planning and execution of new initiatives and campaigns that achieve strategic benefits, explosive sales growth and brand awareness.
Experience
General Manager Retail Operations
Department Head
Head Of South Punjab
Responsible for maximizing sales and profits, staffing and training, ensuring financial integrity, inventory
control and customer service and marketing initiatives in the allocated territory of South Punjab.
Structuring store visits located in different cities of South Punjab to measure delivery of consistent standards across all stores e.g. visual merchandising and retail standards.
Managing and setting up retail stores, conducting retail store operations and managing staff from a
remote location.
Ensuring Metro workforce is productive and satisfied, which is measured through employee surveys,
turnover reports and succession planning
Successfully launched 2 new stores in Lahore (M.M.Alam Road Gulberg) and Burewala
Successfully collaborated with distributor management teams to build business plans that
resulted in 30 rise in sales in Southern Punjab
Improved sales in Punjab region by cross branding strategy and different promotional tactics such as
setting up stalls in shopping malls and universities for product awareness and sending personalized
messages to potential customers.
Head Of Sales
Assisted CEO in the development, monitoring and review of Business Strategy that led to retail net profit
maximization through driving sales and controlling costs at micro level.
Developed company strategy, established business priorities and set targets for the store managers to
achieve company objectives.
Hired, trained and built a results-driven team that targeted large customer accounts and big sale targets
and developed an effective and sustainable customer database.
Headed Retail Operations and developed SOPs to ensure that a proper system be in place to carry out
maximum sales through quality service, smooth Retail Operations/Online Sales and Franchise Business
Participated in sales activities including telephone contacts, trade seminars and shows, product
demonstrations/evaluations and customer seminars
Successfully developed store operations module including mystery shopping questionnaire, shelf
management, visual merchandising, stock display, closing reports, customer service and product
knowledge.
Manager Sales
Manager Sales & Marketing
Manager Dry Food
